Vakils partnered with Active Campaign to develop customised email campaigns for a leading pharmaceutical company
A leading pharmaceutical company was looking for a seamless automation tool for their B2B and B2C email and marketing campaigns.
After researching and testing numerous tools, Vakils partnered with Active Campaign, which enables clients to create, send, track and analyse customised email campaigns.
Vakils’ Active Campaign developers team designed custom email layouts as per the client’s template. Once the layout was approved, the team rolled out the emails through pre-scheduled campaigns.
Using Active Campaign’s features such as site tracking, conditional content for dynamic information and event tracking, we were able to completely automate the marketing campaigns. Along with mass emailing, we also scheduled webinar and event invites through the platform.
By utilising Active Campaign effectively we were able to deliver our client’s email campaigns on time and in an economical manner. We also offered in-depth reports on user behavior, which were used to optimise future campaigns. For our client, this project resulted in an increase in lead generation by around 70%.
