Vakils created localised and personalised websites for a global pharmaceutical company

A global pharmaceutical company reached out to Vakils to develop a versatile web portal for healthcare professionals and patients, ensuring accessibility across devices and convenient engagement.

• Scalable, lightweight, and multi-platform-friendly
• Seamless HCP access and personalised experiences
• Real-time user action insights
• Efficient data sharing between HCPs and patients
• Agile development for flexibility and ease of maintenance

• The layout and theme of the website must be the same across the globe, and local countries should have access to control any changes to the original layout
• Adapting the localised content to the original (English) artwork with more than 60 pages is time consuming and costly

• Vakils made any changes that there may be as per the sitemap
• We uploaded the translated content to the local website
• Our team did the necessary content migration and fixed the layouts, which may be affected because of translations
• We inserted keywords and meta description as provided by the client

In addition, Vakils developed a single sign-on feature for the website that connected to both the CXM platform and the streaming platform to provide the best user experience

• The unique, single sign-on-based login feature enables HCPs to log in to the website if the HCP opts-in through any omni channel. The opt-in information is stored in the CXM platform connected to the website. The website verifies the information from the CXM platform and automatically registers the HCP
• In the event that the HCP has not opted in through any channel, the website works as a channel to opt-in the HCP and synchronise the opt-in information with the CXM platform
• The website further connects to a streaming platform, which logs in the HCP, if the HCP opens the platform from the website. An added benefit is that the content of the website is bespoke to the HCPs speciality, making it more relevant and impactful

• The website developed by Vakils offered interest-based content that has improved the customer revisiting score
• This new website is expected to double or triple customer engagements
• The end-user experience is enhanced via a hassle-free OTP-based system that eliminates the need to remember passwords
• All personal information is stored in one secured system (CXM platform), which can be updated through any omnichannel
• This website has enabled the client to communicate more effectively, as it is targeted to the HCPs speciality