Vakils and Chameleon Innovations partner to offer their clients state-of-the-art anti counterfeit measures

Up to one million people die annually from counterfeit pharmaceuticals. Counterfeit medicines are those that are deliberately and fraudulently mislabeled with respect to identity and/or source. They may include products with the wrong ingredients, without active ingredients, with insufficient active ingredients, or with fake packaging. Since counterfeits can result in treatment failure or even death, it is essential for pharmaceutical companies to take immediate action to protect patients from irreparable damage.

In order to support worldwide efforts to combat the public health threat caused by counterfeit medicines, Vakils and Chameleon Innovations are happy to announce a partnership to overcome counterfeiting issues in pharmaceutical design.

With this partnership, Vakils will offer its clients Chameleon Innovations’ ​​SmartQR^® code technology. ​​Chameleon’s integrated SmartQR^® solution makes it easy for brands to enjoy superior brand protection through instant product authentication, while providing personalised customer engagement within seconds. The partnership between Vakils and Chameleon Innovations will work towards building an eco-system of authenticity and transparency across the globe!

Vakils is a marketing communications development business that operates in Packaging Artwork and Regulatory Services, Digital Media, Premedia and Financial Reporting. Vakils leverages the latest technology in order to deliver value via seamless, reliable processes with a focus on flawless execution. Vakils partners with clients across Europe, North America, Asia Pacific and Latin America to enable them to focus on their core competencies and deliver high levels of performance in their businesses.

Chameleon Innovations is an Australian company that provides an inexpensive and easy way for manufacturers, marketers, industry bodies and governments anywhere to protect and engage with their consumers and audiences quickly in new and exciting ways. Chameleon exists to help companies better protect their brands and customers against counterfeits while simultaneously building better experiences and stronger brand loyalty.