The Right Workflow for the ‘Right-first-time’ Pharma Artwork


It is no secret that artwork design and management is an essential process in the supply of a pharmaceutical product. On it hinges both patient safety while reducing recall risk. However, artwork and labeling are under pressure to deliver an increasing number of projects in shorter time frames – especially in a scenario where pharma companies strive to differentiate themselves through faster time to market, and adaptability to changing market needs.

‘Right first-time artwork’ is a critical requirement for the overall commercial success of a pharmaceutical offering. It is estimated that 35-40 percent recalls are attributed to packaging and labelling errors. Such errors also attract compliance penalties, besides eroding brand reputation.

Taking control of the workflow

A holistic management of project and tasks is critical to reduce errors and delays. Advancements in digital workflows enable task control for cross-functional teams that are responsible for new product development, product lifecycle management and artwork approval. They also enable to drive continuous improvement, anticipate challenges, evaluate complexity, risk and profitability. In short, the right AMS ensures that companies stay on top through the lifecycle of a project.

One of the features – that is also a challenge – is the fact that multiple teams contribute content to artwork, The right workflow process ensures use of the right content, replicates the way of working, and improves coordination to reduce errors and delays - especially when localizing for different markets.

It also eliminates laborious search of multiple, disparate sources for data and other assets. All assets may be viewed in high-resolution and multi-channel ease in real time. All changes can be recorded to provide a full audit history. With the right artwork management solution, all approved versions of content may be stored, managed and accessed easily through a central digital asset library.


Simpler, faster, and easier to use

Making the workflow easy to deploy increases its effectiveness. For example, a centralized artwork management can eliminate lengthy and expensive implementations and allow task completion with ease and efficiency.

Efficient workflows should allow real-time dashboards and analysis of project-related activities. Gaining immediate visibility of the status, tracking KPIs to plan resources and removing bottlenecks are hallmarks of a good workflow process. This will enable organizations to keep pace with changing regulations for compliance.

In effect, an efficient workflow process accomplishes the following:

  • Creates an integrated procedure for artwork management while providing for continuous updates
  • Establishes standard operating procedures and governance processes
  • Sets up the right artwork infrastructure for compliance
  • Builds a knowledge repository to avoid rework and repetitive mistakes

Streamlining artwork management processes through an efficient and automated workflow is a core focus for the pharmaceutical industry – especially as they invest heavily in packing. Such a solution can plug in loopholes and fast track artwork management - from design to print.